At some point I’m sure every business owner has sat down in front of a blank screen and stared out the window for a few hours waiting for inspiration to come. Sound familiar? Writing engaging, game changing content isn’t always easy. You know what is easy? Deciding to hire a copywriter to take care of it for you. And here’s why you should do it …
Most people can spell very well. Some people have a good grasp of grammar. But not all those people know how to craft the content that excites, persuades and motivates your audience. Copywriters do. It’s what we’re paid to do. It’s what we spend our time thinking, reading and writing about. So let us do it for you.
You wouldn’t try and represent yourself in court without a lawyer. So why try and represent yourself in writing without a copywriter.
2. Make the most of data
You’ve invested time and money in learning about and understanding your target audience. You know where they look for information, how they make purchase decisions, what they want from you. You’ve used that learning to devise a comprehensive strategy. Don’t let that all go to waste by throwing together some content with a few keywords in it. A professional copywriter will help you translate data insight and learning into accurate, relevant and engaging content.
You know your business inside and out. That’s great. But effective content isn’t business focused. It’s customer focused. As an independent observer a copywriter is able to see things from a customer’s perspective and use this to translate your knowledge and expertise into content that gets results.
It’s also hard to keep eyes on the big picture when you’re busy thinking about the day to day running of a business. A professional copywriter can make sure your customers see your vision and passion, not your to-do list.
4. Enhance your design
A jazzy and unique design will catch someone’s eye but quality content will keep them reading. The two should work hand in hand. Good design is crucial but good content is the secret to securing engagement and building customer relationships.
If you’re spending time writing copy and your job title isn’t Copywriter, then you’re not doing the job you’re supposed to be doing. And it’s probably taking you 3x as long as it would a professional copywriter. Use your time wisely – isn’t there something else you could be doing?
Convinced? Why not get in touch to discuss your plans and see how I could make a difference to your organisation.